Tuesday, February 13, 2007
In the mid 1990's websites used to earn income by receiving money from advertisers by publishing or allowing companies to deploy a banner ad campaign on your website. Usually these banners would be brilliantly designed to catch the eye of the consumer along with a short message. The website in turn would receive a tiny profit from a click-through, which was when a customer actually clicked on the banner and went into the website and purchased the product. This was considered traffic-driven income. It was the industry standard until Google came along.Google has since revolutionized the click-through market by using an innovative approach to advertising, Google AdSense. The beauty behind getting involved with Google now more than any other search engine is due to Google's straightforward approach to a banner/content-free home page. You would sign up your website for affiliation with Google and upon approval your site would be given special code to place the targeted ads on your website. Basically saving Google the space and inconvenience of having to deal with banner ads.You still may be wondering what Google AdSense actually does. AdSense is a program in which you get paid for targeting your readers to another websites product or service.A click through is measured when someone actually clicks on the hyperlink. Many web sites now have Google AdSense ads employed. Google AdSense uses Google Adwords content and services in a display box that you place strategically on your website. Google Adword customers pay Google a determined amount of money which will be paid to the website from Google. Since the popularity of Google has risen to such prominence, AdSense affiliates can make a nice amount of money should they be able to deploy the Google AdSense box properly on their website. Other sites like Earthlink and Ask.com also employ the same technologies through click through methodologies. The more people that visit popular sites and see your name or hyperlink associated with a product the better chance your site will be seen. Remember, you will be paid a small amount per click for some websites and much more for others. What determines the amount is how much the Adwords advertiser places on each click.Advertisers can pay as little as .50 per click in upwards of $5 (even more). Often campaigns are budgeted for a period of time. The amount budgeted will be rationed over a period of days, the less days involved or the higher price per click the higher the ranking. The more traffic you receive will increase the possibility of a sale and a click through fee in your account.In short, Google's idea to market itself from the inside out has changed the way websites are doing business. Starting as an AdSense affiliate is a practical approach to making money using one of the hottest tools on the Internet today.Jakob Jelling is the founder of http://www.sitetube.com. Visit his website for the latest on planning, building, promoting and maintaining websites.
If webmasters want to monetize their websites, the great way to do it is through Adsense. There are lots of webmasters struggling hard to earn some good money a day through their sites. But then some of the ?geniuses? of them are enjoying hundreds of dollars a day from Adsense ads on their websites. What makes these webmasters different from the other kind is that they are different and they think out of the box.The ones who have been there and done it have quite some useful tips to help those who would want to venture into this field. Some of these tips have boosted quite a lot of earnings in the past and is continuously doing so.Here are some 5 proven ways on how best to improve your Adsense earnings.1. Concentrating on one format of Adsense ad. The one format that worked well for the majority is the Large Rectangle (336X280). This same format have the tendency to result in higher CTR, or the click-through rates. Why choose this format out of the many you can use? Basically because the ads will look like normal web links, and people, being used to clicking on them, click these types of links. They may or may not know they are clicking on your Adsense but as long as there are clicks, then it will all be for your advantage.2. Create a custom palette for your ads. Choose a color that will go well with the background of your site. If your site has a white background, try to use white as the color of your ad border and background. The idea to patterning the colors is to make the Adsense look like it is part of the web pages. Again, This will result to more clicks from people visiting your site.3. Remove the Adsense from the bottom pages of your site and put them at the top. Do not try to hide your Adsense. Put them in the place where people can see them quickly. You will be amazed how the difference between Adsense locations can make when you see your earnings.4. Maintain links to relevant websites. If you think some sites are better off than the others, put your ads there and try to maintaining and managing them. If there is already lots of Adsense put into that certain site, put yours on top of all of them. That way visitor will see your ads first upon browsing into that site.5. Try to automate the insertion of your Adsense code into the webpages using SSI (or server side included). Ask your web administrator if your server supports SSI or not. How do you do it? Just save your Adsense code in a text file, save it as ?adsense text?, and upload it to the root directory of the web server. Then using SSI, call the code on other pages. This tip is a time saver especially for those who are using automatic page generators to generate pages on their website.These are some of the tips that have worked well for some who want to generate hundreds and even thousands on their websites. It is important to know though that ads are displayed because it fits the interest of the people viewing them. So focusing on a specific topic should be your primary purpose because the displays will be especially targeted on a topic that persons will be viewing already.Note also that there are many other Adsense sharing the same topic as you. It is best to think of making a good ad that will be somewhat different and unique than the ones already done. Every clickthrough that visitors make is a point for you so make every click count by making your Adsense something that people will definitely click on.Tips given by those who have boosted their earnings are just guidelines they want to share with others. If they have somehow worked wonders to some, maybe it can work wonders for you too. Try them out into your ads and see the result it will bring.If others have done it, there is nothing wrong trying it out for yourself.For more information on how to find the Website Marketing try visiting Small Business Start located at http://Small-Business-Start.com where you will find valuable information on internet marketing, making money and other information..
One of the very best ways to make money from any Website or Blog is by using Google?s very own advertising program called Google AdSense. What basically happens is you sign up with Google and then they will give you a code to copy and paste onto your Website and then Ads will appear on your site. Every single time that someone clicks on one of your ads you will receive a payment from Google which go directly into your AdSense account. Cheques will then be paid out to you every three months. If you are making absolutely no money from a site at the moment then this is one of the easiest and most mindless ways to create some extra income.There are many questions asked about the AdSense programme and one of the most common questions is, ? Will the Ads that appear on my site actually be relevant to my content?? The answer is yes. The geniuses at Google have devised a system that will display Ads based on the keywords that are regularly repeated on the page. This means that if you have a Website about gardening then AdSense will displays ads all about this topic. So after inserting the code you will probably see Ads for Gardening manuals and lawnmowers, etc. This is great because it means that the ads will not look spammy as they fit in perfectly with your content. Therefore it is far more likely that people will click your ads and earn you some cash. Also, the fact that the Ads are provided by one of the best known companies in the world adds credibility to the programme and makes surfers more likely to click on the ads because they know it is unlikely to be a scam or a fraud.Another prevalent question is, ? How much can I earn through AdSense?? Well, there are several factors that need to be looked at. These are the volume of traffic that comes to your site, the percentage of people who actually click on your Ads once at your site and how much do I get paid per click. If you have very low traffic it is extremely unlikely that you can earn much from the programme or any other programme for that matter. However, once you have got a regular flow of traffic coming to your site what you want to do is use effective techniques to increase the number of people who click your ads. These are things like blending your Ads in effectively with the background and using pictures. If you can increase your CTR from 1% to 15% then you will automatically increase your earnings by 1500% without having to increase your traffic. Finally, the amount earned per click depends on how much the advertisers are bidding for that particular keyword. It all depends on the niche. Some well-paying niches pay out upwards of $20 per click whereas others will only be $0.05. In order to really maximise earnings and get a better understanding of how the whole system works it could be a good idea to get Michael Cheney?s AdSense Videos as they have helped thousands of people significantly increase their earnings.One last important point to make is don?t click on your own ads and don?t tell your friends to click on your ads. Remember Google are extremely clever! If you get caught (and many have been) your account will be suspended and a lifetime ban will be issued.About the Author:Ivan Brown?s work at home website provides you with articles, ideas, and opportunities to make money now. To find this and much more, visit his site at: www.HomeBasedBizOpportunities.com
Google Adsense has provided website owners a simple way to make money online. Just copy and paste a simple piece of code into your website and you can be making money within 5 minutes. No wages for salespersons, no dealing with advertisers, no hassles. However, there is a big difference between making a couple of cents per day and retiring on your own private yacht in the Caribbean . There is more to do than simply plugging your advertisements into any section of your website, sitting back, and hoping the cheques will start pouring through the door.If you are looking for a way to increase your earnings with Google Adsense with you Blog or Website then the following tips should help:1. Blend you Adsense Advertisements with the rest of your page. This is a very simple but not always used tip. Countless studies have shown that users are more likely to click on your Adsense advertisements if they have the same link and font colours as the rest of your page. Google makes sure that the advertisement relevancy matches the content of your web page so by blending the Adsense advertisements it will provide a consistent look to your page with relevant content as well.2. Putting Adsense Above or Below the fold? The ?fold? is simply known as the bottom of the page. If you have to scroll down to see more information on a page, this section is known as ?below the fold?. Test your Adsense placement by analyzing the CTR (click through rate) that you get for advertisements that are above the fold, take them out and then put them below the fold, you?ll get a better picture to see which has greater success. There is no hard-and-fast rule to what suits better but remember that success has a lot to do with location, location, location. So get testing.3. Take the clutter out of your Website. Like a good spring cleaning exercise look at your webpages and analyze what your visitors find useful and what gets very little clicks. This is not only good practice towards creating a more user-friendly website but it also allows you to test Adsense ads in different areas of your pages and see identify improvements on advertisement CTRs.4. Help the Adsense robot. A picture says a thousand words but to a robot/spider that is crawling your pages a picture says very little about what the content is about. If your site contains a lot of pictures then do yourself, your visitor, and the Adsense bot a favour and add some text to let everyone know what the image is about. This way the Adsense advertisements will be more targeted to what your site/page is all about and the user won?t see unrelated advertisements within your website.5. Increase your website traffic. Seems like another obvious one, but so many good websites exist that aren?t reaching their potential target market. By optimising your website to gain better search engine rankings, participating in forums that are related to your website, submitting your website to industry related directories, and getting the word out there in any way that you can think of will help drive targeted visitors to your website. Remember that the internet is an amazingly powerful medium to facilitate word-of-mouth. The effort you put into promoting your site will be rewarded by satisfied visitors/customers spreading the word about your website throughout the World Wide Web. However, make sure that you have a quality website/product/service or the opposite can happen just as quick.In conclusion By incorporating the above tips you should improve your Adsense earnings. I?m not telling you that by using the above that you?ll be retiring on your yacht with your Pina Colada in hand? so don?t quit your day-job. If you follow the advice above it will get you on your way to improving your CTRs, your website design, and the experience for your user. Probably the most important thing that these tips help you with is to encourage you to test and experiment with Adsense and not just assume that whatever the style you use and wherever you put it is the right place.Barry Fenning is the owner of http://www.betteririshwebsites.com A SEO Articles website that is aimed at people new to the area of search engine optimization and online marketing. Please include this bio for permission to reproduce this article.
Creating website pages that are optimized for maximum Adsense clicks are just part of the story. You can have the best website in niches that are simply perfect for Adsense, but without a steady stream of targeted traffic they wont yield much income. In this section we?ll look at some of the ways of attracting free or zero cost traffic to your website:Article SubmissionSubmitting articles to directories and ezines remains one of the best ways of attracting free, quality traffic to your sites. Simply leave a link to your Adsense site in the resource box at the end of the article and over time your site can receive hundreds or even thousands of free visitors.Write A Press ReleaseYou can create a free press release about your website and submit it to http://www.prweb.com and other press release services. A well written press release can result in masses of free, targeted traffic.Create & Distribute A Viral eBookSimilar to free articles, viral eBooks are a great way of generating targeted traffic on a shoe-string budget. The eBooks can be given away so that over time they reach their desired audience through various distribution channels (ebook directories, ezine owners, link-sharing etc).Notify Your Email ListsIf you have email lists that would be interested in your site then write a newsletter edition that ends in the reader going to the Adsense site. This way, as additional posts are made on the site the newsletter readers can keep returning and income will continue to be earned from this source alone.Post On ForumsForums are hotbeds of interested prospects. Many forums allow you to leave a signature and thus link to your site. Depending on the niche and individual forum some may not allow you to do this so research before you start posting. It?s worth noting that some heavy-hitting forums may have hundreds or even thousands of readers looking at just one thread so this strategy when used correctly is a great way of inducing traffic & ultimate Adsense clicks.Build Related Niche SitesExisting traffic from one niche website can skillfully be diverted into other niche websites. For example, if you have a website that is about the stock market and investment, and you set-up another website that shows people how to buy and sell land for profits, the two are very complimentary. Traffic can be easily diverted onto the new site for immediate Adsense income. While it?s good to have sites in different niches there are also many benefits in creating additional sub-niche sites in the same general market.There are also many other ways of getting traffic to your Adsense website, such as Blog & Ping and search engine optimization. Entire books have been written about all of these subjects and how to benefit from them.Buy Expired Domains With Existing Traffic StreamsThousands of expired domain names expire everyday in a wide variety of niches. Many of these domain names have an existing stream of traffic attached to them. By obtaining an expired domain that has targeted traffic flowing to it you can significantly boost your Adsense income from day one. The free article below shows you how to do this:http://www.digital-resale-rights.com/lcexpireddomains.htmYou can also pick up the Expired Domain Fortunes eBook as a Building Your Adsense EmpireWith an internet business there are many different potential business models that can be put into place. Adsense can be used as a primary income generator or as part of a wider income model that incorporates other revenue streams (such as affiliate & in-house products).Contrary to popular belief it is not necessary to build hundreds of Adsense sites in order to create a vibrant source of income from Adsense. For instance, in his Adsense Video Tutorials, Michael Chaney shows how he earns over $19,000 per month in Adsense revenue from just ten sites.Research & Pick Good Niches That Are Compatible With AdsenseHere?s something that many people just don?t get ? the niches you choose to enter will make a huge impact on the ultimate Adsense income your business brings in. When choosing a potentially suitable niche you ought to be on the lookout for the following:A suitably high interest in the niche market from end-users (the people that will finally click your adverts). Typically you will want to see at least 25,000 searches a month for related keywords. You can get an idea of the popularity of various keywords by searching Overtures database:http://inventory.overture.com/d/searchinventory/suggestion/(Note ? Google search results will be far higher than Overture) You will also want to ensure that the per-click bids from advertisers are healthy. Some markets such as real estate & finance can yield far higher per-click bids than other less potent niches. For example, the term ?property investment? is searched approximately 300,000 per month and the maximum bid value is $3.Similarly, ?land investment? has a maximum bid value of $3.85 and is searched over 33,000 times each month.Finally, ?online stockbroker? gets a top bid per click of $4.99 and the general term ?stockbroker? is searched for over 280,000 per month in Google alone. You can research these Adsense compatible niches below if you would like to learn more:Setting Up Real Estate Content Sites For Adsense http://www.digital-resale-rights.com/propertyprospecialoffer.htmSetting Up Land Investment Content Sites For Adsense http://www.digital-resale-rights.com/landspecial.htmSetting Up StockBroker Sites For Adsense http://www.digital-resale-rights.com/stockbrokerwso.htmIf you target niches like the above that combine high volumes of interested prospects and high bid values, your Adsense income can be very powerful from just a handful of sites.Number Of Adverts That Each Visitor Is Likely To Click On Your SiteIn some niches, prospects are more likely to click over a higher number of advert displays. A keen example of this can be found via highly targeted holiday and travel sites. There?s a major shift in the way holidays and travel are being researched and purchased ? from offline to online. When someone is researching a specific holiday (for example to the Maldives) they automatically look for the best deals available. A targeted prospect is likely to click over many Adsense adverts on a content website that contains suitable Maldives holiday packages. Here?s an article that will show you how to set-up a simple content website for maximum Adsense income in the travel niche:http://www.digital-resale-rights.com/travel/lctravelniche.htmThis is another simple example of how choosing the right niche to enter can significantly boost your ultimate Adsense income.Quality Website ContentIt?s absolutely imperative that, whatever niche you penetrate, your website has quality content. Even the most potent niches and the cleverest of site & ad layout will not help a site that has poor content. If the visitor begins to read and is simply appalled by the poor standard of information they wont hang around to look at your ads.On the topic of content there has been much debate in recent times as to the benefits and drawbacks of using private label rights content or other ?duplicate? content from article directories.So should you be using private label rights to build your Adsense based websites?Private label rights are fantastic profit & productivity tools. Quality PLR content can give you a basic blueprint for an online business. The content is ready-made and (if you buy from the right places) professionally written. However, the debate centres around the fact that most PLR material is duplicated content which search engines are wary of.So does that mean you should not use PLR content? Only if you want to leave a lot of profits on the bedside table. The best thing to do is merge your PLR content with your own unique material so that you have a truly unique site that?s bulging with quality content. It does not take a lot of effort to tweak PLR material, or to add your own unique content to the basic PLR content. Add pictures and video. Make small changes that bring big results.What about those articles you see posted on various directories? Personally I would never use them for my own sites unless I absolutely had to. That?s because with these free articles you are obligated to leave the authors signature link to their own website product at the end of the article. If you use your own content, or quality private label rights, then you can insert your own affiliate/product link and this yields even more income for your site.Here?s a free resource that shows you how to extract huge profits from simple private label rights products:http://www.digital-resale-rights.com/lcplr.htmDraw Targeted Traffic To Your Adsense Sites/BlogsYou will need to put in place strategies that will attract traffic to your Adsense sites. We?ve gone over several free ways in getting a steady stream of traffic above.Build Additional Sites Within Your Existing Niches & Recycle TrafficEntering into a new niche market takes hard work. You need to create a good quality site that?s fundamentally profitable, drive traffic to the site, establish joint venture relationships, try and get listed in multiple search engines and build opt in lists. One common mistake many budding Adsense entrepreneurs make is setting up several Adsense sites in completely unrelated niches.It?s good to have a certain level of diversity ? but when you enter a new niche, all that work of establishing the site needs to be redone. When you build additional, related sites in the same broad niche you have a huge advantage ? you can recycle the traffic (site visitors & opt in subscribers) to the new site for instant income.Optimize Your Site With Appropriate KeywordsIt?s important to carefully place targeted keywords over your website & the title of each page on your site. Try not to have one generic title for all the pages on your website. This will ensure that appropriate adverts are served on each website page.Track Your ResultsTesting & tracking are fundamental in any business, online or offline. Adsense offers some tracking functions that you should make use of to see which URLs are bringing in the majority of your clicks. This will help you shape your future Adsense campaigns by highlighting the formats, niches etc that have yielded the best results.How To Start With Google Adsense If You Don?t Have The Ability To Set-Up A Website Or Even The Smallest BudgetIf you would like to start earning some Adsense income but you do not have the funds or technological know-how to set-up your own website then you can still start for free ? by setting up a simple blog.You can create a free blog at http://www.blogger.com. Once you choose a topic and set-up your blog you can simply paste in your Adsense code in the Templates tab in your blog account. Within minutes your blog will be able to serve up targeted ads closely matched to your content.Blogs are also great if you?re new to getting online traffic ? http://blogger.com have an in built RSS (Really Simple Syndication) feed which is helpful for traffic generation. To get a flow of traffic to your blog started submit the blog to the many blog directories available online.Many people inexperienced with setting up online sites or earning a living online are making residual incomes by creating simple blogs and putting Adsense on them.FREE - Uncover The Insider Information That *Will* Sky-rocket Your Adsense Income. Controversial Site Reveals The Tactics That Others Have Been Charging Hundreds For: http://www.instant-home-wealth.com/adsenselayout.htm
When deciding whether to incorporate Adsense into your website there are several factors to consider. Many feel that it diminishes their brand, whilst others see it as a useful tool for visitors which creates revenues and makes their content profitable.The choice can largely come down to the commercial goals and the purpose of your website. Many businesses who sell products decide to place Adsense adverts within their website. This would appear to be a strange choice, opening up opportunities for rivals to promote their service or product to your potential customer base.Many publishers claim that they are only doing this to allow companies who provide ancillary services to advertise. These claims have some merit, as those who for example sell pillows could provide those who sell bedding with an opportunity to advertise.Although this would make sense, there are still those online retailers who allow rivals to penetrate their audience. Many claim that there are still benefits in allowing your direct competitors to advertise within your website. One of these is that ultimately if visitors wish to see your competitors they would be able to see them through a Google search regardless. This may be true however the thought of an established brand like coco-cola having a Pepsi advert in their website is not even a possibility.Another factor which is considered in this situation is that publishers do not feel that Adsense is effective in making conversions. They feel that visitors who would click on adverts are not highly qualified customers, as they would quickly navigate to the materials or products that interest them if they were.Despite Adsense being a questionable choice for online retailers, it is surely a good supplementary service for other varieties of online publishers. For example, a website which provides a free service like dictionary.com gets high levels of traffic, and is able to make their service profitable through adsense. This has been the case for Bloggers who originally provided content free of charge, being unable to reach the scale that is necessary to contract with advertisers directly.This could also apply to other previously free services, including wider forms of information broadcast, and news for example. In 2006 a man who later published a selection of Videos claims to make $19,000 a month through adsense, claiming that he was also contacted through Google to help him increase the CTR (Click Through Rate) that he achieved. The thought of success like this has been a major factor in stimulating online publishers to opt for Adsense.Many publishers also claim that adsense makes their website look more professional. Those who are able to contract with advertisers are generally seen to provide a service with large appeal, and therefore those unfamiliar with the program may feel that the Adsense advertiser is in this position.Adsense however, is also aligned with those publishers who use the service purely to provide links to adverts. Everyone has done a Google search, clicked on an Adwords advert and came into a website which reads top ten resources on? This is a major problem, as is generally something that surfers find frustrating. If people see that it says adverts by Google, and they then see adverts by Google on another site, they may align that site with consumer unfriendly practices. This is therefore an issue which Google has to address, to maintain Adsense as a reputable service.Regardless of the disadvantages and the websites for which the service may be inappropriate it is still a useful tool for website visitors. Those who visit a website, and click on a link provide revenues for the publisher, whilst those who provide free services are able to generate revenue.The only fear that Google has, is that rival PPC programs offer better deals to publishers and they decide to go elsewhere, therefore taking advertisers with them. However, ultimately it is best for advertisers and publishers if they largely remain in same PPC circuit.You need to have optimized niche website templates for best results. You may find the best adsense templates and blog templates at www.AdsenseTemplates.com (http://www.adsensetemplates.com). They are offering 100 fresh new templates every month.John Ugoshowa. For more information about affiliate marketing see the affiliate marketing section of The Free Ad Forum at: http://www.thefreeadforum.com/infowizards/CAT/Affiliate-Marketing_68_1.html